Registration open
Public Relations & Communication for Municipalities
Reaching your constituents effectively and on time matters more than ever. This five-day workshop teaches Local Authorities how to tailor, present and sustain communication that communities understand and absorb.
- Period
- 21 – 25 September, 2026
- Venue
- Lusaka
- Registration deadline
- 11 September, 2026
Training highlights
- 01Understanding the role of Public Relations in Municipalities.
- 02Understanding ways and means of Building and Maintaining Public Trust.
- 03Incorporating Media Relations in the work of Municipalities.
- 04Understanding effective Crisis Management.
- 05Effective Communication During a Major Incident/Event.
- 06Ways to Improve Your Community's Reputation.
- 07Importance of Timely and Frequent Communication.
- 08Identifying Positive News Stories.
- 09Managing Communications Around Internal/External Crises.
Learning outcomes
- Keep residents and community stakeholders informed about the work of their Municipalities.
- Communicate effectively during major incidents and events.
- Identify positive news stories in communities and disseminate them effectively to all media outlets.
- Build brands for their Municipalities and Communities.
- Communicate effectively during crises.
Methodology
Hands-on: instructor-led demonstrations, interactive sessions, peer reviews, group assignments and practical exercises. Participants work with data, case studies and multimedia tools to develop and present stories reflecting the realities of Municipalities in Zambia.
Who should attend
Public Relations Officers in all Municipalities and Local Authorities.
Register
Complete the form below to reserve a place. Registration closes on 11 September 2026.
Questions? Contact us at academics@zamcom.ac.zm or +260 952 496 599.